THE STORY OF MONSIEUR

BORN IN KABYLIE, ARRIVED IN FRANCE AT THE AGE OF SEVEN, NADIA AZOUG GREW UP IN THE 20TH ARRONDISSEMENT OF PARIS. AS A SOCIOLOGY STUDENT AND KEEN OBSERVER OF THE WORLD AND ITS SUBTLETIES, SHE HONED HER EYE FOR HER ENVIRONMENT AND FOR PEOPLE. AFTER A SPELL IN RECRUITMENT CONFIRMED HER ENTREPRENEURIAL SPIRIT, SHE OPENED HER OWN BAR IN THE 11TH ARRONDISSEMENT. IT WAS THERE, BEHIND THE COUNTER, THAT A JEWELLER PASSED ON HIS PASSION. FROM THEIR DAILY EXCHANGES AT THE COUNTER, IT BECAME CLEAR THAT SHE WANTED TO CREATE JEWELRY IN A DIFFERENT WAY. IN 2010, SHE FOUNDED MONSIEUR PARIS, A COMPANY IN HER IMAGE: DEMANDING, AUTHENTIC AND SOBER.

THE NAME MONSIEUR PARIS WAS CHOSEN AS A WINK, A MANIFESTO. JEWELRY IMAGINED BY A WOMAN AND CRAFTED BY WOMEN HER AMBITION: TO OFFER PIECES ENTIRELY DESIGNED AND MADE IN PARIS, IN HER WORKSHOP. HIS DEMAND: RARITY RATHER THAN ABUNDANCE, TIME RATHER THAN HASTE, CRAFTSMANSHIP RATHER THAN INDUSTRIAL PRODUCTION. RIGHT FROM THE START, MONSIEUR PARIS SET UP SHOP ON RUE CHARLOT, IN THE HEART OF THE HAUT MARAIS, WITH THE WORKBENCH AT THE HEART OF THE STORE.

EIGHT YEARS LATER, THE COMPANY HAS EXPANDED EVEN FURTHER WITH THE OPENING OF A SHOWROOM JUST A STONE'S THROW FROM THE STORE. FIFTEEN YEARS OF EXPERIENCE, ATTENTIVENESS AND EXACTING STANDARDS HAVE FORGED PRECISE KNOW-HOW, A SINGULAR IDENTITY AND ASSERTED INDEPENDENCE.